ANJALI SHARMA | PRODUCT DESIGNER
NETFLIX X WALMART
Lead Visual Designer
Figma, Adobe Creative Cloud, wire-frames, hi-fidelity mockups, marketing, responsive design, brand design
GOAL
Create a more immersive and engaging branded experience for the Stranger Things 4 launch within Walmart’s Netflix hub. The objective was to support awareness and product discovery while making the page feel more experiential than a standard shoppable section. This required balancing storytelling, commerce, and brand consistency across responsive touchpoints. The goal was to design an experience that felt compelling without sacrificing clarity or usability.
MY ROLE
Design for desktop & mobile site assets
Designs for desktop & mobile email with GIF animation
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Led the visual and experience direction for site and email assets tied to the Stranger Things 4 launch.
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Helped translate the creative brief, asset list, and available imagery into a cohesive responsive experience.
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Collaborated with Walmart and Netflix stakeholders to align on design direction and ongoing feedback.
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Supported the team in shaping an experience that balanced brand immersion with clear customer communication.
INQUIRE
This project required early collaboration to unpack a dense brief and understand the expectations for the launch experience. A major part of the inquiry phase was identifying what content, imagery, and modules would be needed to tell the story effectively. Because some vendor-provided assets were limited or incomplete, I also had to clarify what was missing and what could realistically be designed within the timeline. This helped establish a workable path before deeper design exploration began.
RESEARCH
The research phase focused on understanding the Stranger Things brand, reviewing provided materials, and looking at prior seasonal work for reference. I also considered how immersive branded experiences can guide engagement while still supporting navigation and product visibility. Rather than starting from scratch, I used existing campaign context to identify what visual and structural cues would feel familiar and effective. This helped ground the experience in recognizable brand language while keeping it usable for Walmart customers.
DEFINE
Because the timeline was short, definition happened through active collaboration rather than a long standalone planning phase. Working sessions with stakeholders helped shape the page flow, story sequence, and module structure needed to support the experience. Instead of spending time on a separate wireframing stage, I moved quickly into defining the experience through modular layout decisions and iterative mockups. This approach kept the team aligned while allowing the design to evolve rapidly.
DESIGN
The design phase centered on making the Netflix hub feel like an experience rather than a standard retail destination. I incorporated brand cues from Stranger Things while organizing the page so that content, product discovery, and visual storytelling could work together. Multiple iterations were developed to respond to partner feedback and refine how immersive the experience should feel across devices. The result was a responsive branded environment built to support both engagement and customer action.
DEVELOPMENT
After approvals, the final assets were prepared for production and handoff to development teams. I worked with partners to ensure the experience translated correctly from mockup to build and that all elements rendered as intended before launch. This phase was especially important because the design relied heavily on mood, motion, and visual cohesion across modules. Careful testing helped preserve the intended experience while making sure the final page was stable and functional.